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- Advertising & IMC: Principles and Practice, Global Edition, 10th Edition
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- Advertising & IMC: Principles and Practice, 11th Edition
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Advertising & IMC: Principles and Practice, Global Edition, 10th Edition
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What Is the Added Value of Marcom? What Is Integrated Marketing Communication? What Are the Key Components of Advertising? What Are the Common Types of Advertising? What Roles Does Advertising Perform?
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Title: Advertising & IMC: principles & practice/Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-. Lincoln, Charles.
Advertising & IMC: Principles and Practice, 11th Edition
View larger. Request a copy. Download instructor resources. Alternative formats. It also includes an increased IMC and brand focus.
Search this site. Lindeburg PE. Schoenwolf PhD, Steven B.