Difference Between Digital Marketing And Traditional Marketing Pdf

difference between digital marketing and traditional marketing pdf

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The discussion regarding the efficiency of digital marketing and traditional marketing still continues. A lot of people think that digital marketing has been taking over traditional marketing.

How digital marketing changed the traditional marketing approaches - Sainsbury as a Case Study

Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. Traditional marketing on the other hand involves traditional channels, like billboards and printed media. The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites. The immersive experience of an impactful TV commercial and the tactile nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago because of their lasting effects on your memory.

Traditional Marketing vs Digital Marketing

This paper envisages concerning the client of on-line market however they'll get inexperienced product and the way they'll build call whereas getting a inexperienced product. Eco-friendly products are welcoming by customers United Nations agency area unit environmentally accountable. The aim is to work out what factors influence intention and get behavior of inexperienced product through on-line and offline among Generation Y shoppers. The elements that are below investigated during the analysis is environmental awareness social influence and worth. The target of this paper is to visualize however shopper can build its inexperienced purchase call and behavior toward inexperienced product through on-line promoting and offline promoting and to seek out the importance and role in CSR with special regard to inexperienced product through on-line promoting and ancient promoting.

To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. Download Free PDF. Traditional Marketing vs.

The most important factor that determines the success of a product or a service is marketing. Marketing is evolving as it is a technology where new ways of marketing are now in light which gives an edge to marketers. Marketing promotes the product or service and helps to reach out audience that might be interested in that product or service. The difference between Digital Marketing and Traditional Marketing is that Digital Marketing focuses marketing through digital platforms whereas Traditional Marketing focuses marketing through the old platforms. Digital Marketing is promoting services or products of a particular brand through various digital platforms and Social Media platforms. Traditional Marketing is marketing through traditional ways like distribution of pamphlets, advertisements on television, an announcement on speakers or radio to inform people about their product or service even marketing through cold calls. If you are using any social media platform like Facebook, YouTube , or Instagram and you see an advertisement or a person promoting a certain service or a product on that particular platform than this process is referred to as Digital Marketing.


This paper helps us to identify preferences of the people. Prime focus is to understand the difference between conventional way of marketing.


Difference Between Digital Marketing and Traditional Marketing (With Table)

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers , mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, [3] and as people increasingly use digital devices instead of visiting physical shops, [4] [5] digital marketing campaigns have become prevalent, employing combinations of search engine optimization SEO , search engine marketing SEM , content marketing , influencer marketing , content automation, campaign marketing, data -driven marketing, e-commerce marketing, social media marketing , social media optimization , e-mail direct marketing , display advertising , e—books , and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones SMS and MMS , callback, and on-hold mobile ring tones. The development of digital marketing is inseparable from technology development.

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Salehi and Hanieh Mirzaei and M. The revolution of information technology IT and communications has changed the way people conduct business today. Nowadays, most of the businesses are related to electronically instruments especially internet.

A lot has changed since then. For instance, we now talk about digital marketing and traditional media rather than simply social because the key to your online strategy involves integration between social, website, email marketing, e-commerce, public relations, and other online marketing tactics. Thus, I created this ultimate guide to digital marketing, building on concepts from earlier marketing strategies, such as traditional and social media.

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The marketers have now shifted to digital platforms for promoting their brands as digital marketing platforms like e-commerce websites, google ads, emails, etc.

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